Waverider 17

Client: Mizuno Category: Motion Services: Storyboard | Animation | Production

Short promotion film to showcase the latest iWaverider running shoe from Mizuno, launched at the Paris Marathon.

Mizuno’s main USP is that they offer a superior, more technically advanced shoe compared to their competitors. The brief was to focus on the technical enhancements, while making the shoe feel light and modern. Working with a 3D specialist, every element of the shoe was recreated so it could be manipulated, detailing these features while keeping a consistent fluid motion.

Storyboard / Animatic

A storyboard was developed to highlight the new, improved technical features of the latest Waverider shoe. Working with the 3D specialist this was translated into a animatic to convey the movement and timing before further development and final production of the high-res animation.

Final Stills

A selection of stills from the final animation.

Waverider 17

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