Charity film to encourage volunteering in sport

Join In specialise in recruiting volunteers for local youth clubs and sport centres nationwide. This short promotion film was created to raise awareness and support their media campaign.

Established following the success of the 2012 Olympics in London, the charity Join In specialising in recruiting volunteers to help in all aspects of local sports clubs. Headed by Eddie Izzard, their brand ambassador and Dave Moorcroft (former 5,000m world record holder) the ‘goal’ was to promote volunteers as the unsung heroes of sport. The film highlighted the need for volunteers and the diversity of roles required across various sports. It encouraged people to use the website and search within their local area to find a local sports clubs with suitable positions.

After a successful six years, Join In became part of ‘The Sport and Recreation Alliance’.