Range Rover Evoque Global Drive App
Supporting a two day drive from Holyhead in North Wales to the JLR Halewood plant in Liverpool for over 100 journalists and key personnel from the motoring industry, Available in 9 languages.
To support the global launch of the Range Rover Evoque, Jaguar Land Rover invited journalists to essentially ‘road-test’ the car in a two-day driving adventure. The journey from the tip of North Wales to their plant in Halewood would take the journalists and the car through beautiful B-roads, impressive scenery and some challenging terrain.
The bespoke app was designed to introduce the new marque, detailing its inception from concept to reality. It featured interviews with key members from JLR to tell this story, through a mixture of video clips and image galleries all aspects of the car would be available to get a full understanding of its story. The app also detailed the complete drive, things to look out for and what they could expect to discover over the two days.