I am a multidisciplinary digital creative with over 25 years of commercial experience, specialising in interaction design and the creation of innovative digital experiences.

Most recently, I led the UI team at Lotus, overseeing the design of their Hyper-OS HMI system during the brand’s shift to EVs with the launch of the Eletre and Emeya. I was also integral to the Lotus Theory 1 project, shaping the future of the brand.

I've worked at leading London agencies and ran my own successful design company, gaining extensive experience in client relations, managing creative teams, and collaborating with designers, programmers, and visual artists while leading all creative efforts.

Skilled in all aspects of creativity—from storyboarding and wireframing to UX/UI design and motion graphics. I thrive in collaborative environments, inspiring teams to deliver their best, while also working closely with clients to ensure every project reaches its full potential.

Image copyright: Vladislav Solovjov / Lotus