Paperchase Plus
Creating the first digital offering for this established high street retailer, offering bespoke stationery personalisation on both iOS and Android devices.
Working closely with a team of product specialists, including a UX researcher/designer and a team of engineers my role was create a sub-brand for Paperchase, a design system and all screens for an initial MVP of the App. This focused on the personalisation of Cards and Notebooks.
Using only a visual lead from the various brand elements, there was a great opportunity to create a complete design system from the ground up. The concept for this was ‘digital tactile stationary’. Using subtle elements stationary lovers would resonate with, shadows to create the look of paper stacks and card wallets, sticker inspired UI plus the classic eurohook to create an app with personality.