Range Rover Evoque Global Drive App

Client: Jaguar Land Rover Category: Mobile Services: UX | UI | Design

Supporting a two day drive from Holyhead in North Wales to the JLR Halewood plant in Liverpool for over 100 journalists and key personnel from the motoring industry, Available in 9 languages.

To support the global launch of the Range Rover Evoque, Jaguar Land Rover invited journalists for a two-day driving adventure. The journey from the tip of North Wales to their plant in Halewood would take the journalists and the car through beautiful B-roads, impressive scenery and some challenging terrain.

The bespoke app was designed to introduce the new model, detailing its inception from concept to reality. It featured interviews with key members from JLR, a mixture of video clips, image galleries and technical information on the car. The app also detailed the complete drive, things to look out for and what they could expect to discover over the two days.

Site map / Wireframing

Initial site maps where produced to decide how best to structure the information within the app. This was then developed into more detailed interactive wireframes to make sure the users could easily access the information about the drive, including an interactive map of their route but also all the relevant information on the Evoque and the technical development of the car.

Design System

A design system was created with each country having it’s own associated colour palette alongside various graphic devices and UI elements, with many multi-language elements to keep a consistent visual design. The app was iOS only and pre-installed on supplied iPads.

Booklet

Alongside the app, a bespoke a four page concertina booklet was designed for each journalist / reporter that detailed key stops along the drive. The booklet was also translated into all nine languages.

Final Screens

Selected pages from final app.

Range Rover Evoque Global Drive App

Have a project you’d like to discuss?

Thanks for your message. I will get back to you soon.